Who this book is for -- Sales engagement : why it's so important -- The state of modern sales -- How sales engagement solves 7 major business pain points -- Diving deeper : essential elements of a strong sales engagement strategy -- Humanizing sales with personas, personalization, and relevance -- The future is omnichannel & that future is now -- Why A/B testing is mission critical to any sales org -- Achieving revenue efficiency : metrics to measure in a modern sales org -- The key to ramping new reps faster -- Account based sales strategies for the modern seller -- How to align modern sales, success, & marketing with sales engagement -- Future proofing : where sales engagement fits & what's next -- Building a modern sales tech stack -- Predicting what's next in sales.
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