Displaying 1 of 1 2018 Format: Book Author: Rajagopal, 1957- author. Title: Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal. Edition: First edition. Publisher, Date: New York, NY : Business Expert Press, 2018. Description: xvi, 176 pages : illustrations ; 23 cm Series: Consumer behavior collection Subjects: Consumer behavior. Consumers' preferences. Customer relations. Relationship marketing. Notes: Includes bibliographical references and index. Call Number: HF5415.32 .R35 2018 ISBN: 9781947441149 1947441140 Control Number: 819570 System Availability: 1 # System items in: 1 # Local items: 1 # Local items in: 1 Current Holds: 0 Request It Add to My List Expand All | Collapse All Find It Large Cover Image Librarian's View Displaying 1 of 1
