"Every day, we are faced with opportunities to influence those around us, whether it's a presentation, a business pitch, or an unexpected chat. If you've ever felt unsure of the most effective way to convince someone, or you just want to hear the word YES more often in your life, one thing is certain: you need to develop your skills in persuasion. How to Persuade is an essential step-by-step guide to positively influencing others and getting what you need"--Publisher's description.
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