Conceptualize: presentation planning, story, structure, and brainstorming. Understand why effective data presentation is critical to good business ; Be your audience ; Learn to speak different audience languages ; Transmit a clear message ; Tell an actual story ; Create conceptual clarity with analogies ; Suit up your recommendations for action ; Translate your content into a persuasive outline ; Brainstorm your content into slide format ; Digitize your analog slide content -- Design your slides: slide graphics, layout, and emphasis. Why bad slide design is not a PowerPoint problem ; Sharpen their vision with preattentive attributes ; De-fluff your slides and embrace white space ; The lethal downside of bullet points ; Create hype with your type ; Harness the power of real imagery ; Master motion with simple animation -- Visualize data: data visualization + storytelling featuring the PICA protocol prescription. Data storytelling: the intersection of conceptualization and design ; P is for purpose ; I is for insight ; C is for context ; A is for aesthetics ; Choose the right chart ; Avoid the most common visualization violations ; Next-level charts to (carefully) consider ; Create ethical data visualizations ; Build the story: the PICA protocol in action -- Deliver: public speaking, preparation, and communication mastery. Why does delivery even matter? ; Practice like the pros ; Refine your speech patterns ; Master your mind and body ; Master your audience and overcome challenging communication ; Beast mode techniques for maximum audience engagement ; Send an effective presentation handout.
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